When executives think about digital transformation, they typically imagine that it means “going paperless” or building some sort of dashboard to monitor existing operations.
But that more basic idea is actually only digitization, which involves shifting from analog to digital. Digital transformation, on the other hand, goes well beyond this idea. It involves leveraging the existing technology and building operations on top of it, instead of squeezing innovations into the current business model.
Digital transformation affects every part of the customer’s experience. Transforming your company means that interacting with your enterprise should feel fundamentally different.